On the eve of Google's 10th anniversary, the internet giant has launched a new service which yet again promises to revolutionise our online lives. Having already conquered search engines, this time around Google has its sights set on web browsing, with the launch of its new super- smart browser called Chrome.
It's a move guaranteed to shake up the long-standing war between existing browser heavyweights such as Microsoft's Internet Explorer, Mozilla's Firefox and the smaller but well-thought-of Safari from Apple.
The new look:
At first glance Chrome has all the hallmarks of a great browser: the way it starts up, loads up web pages and applications such as email programs is fast, secure and stable.
But Google's ambitions for Chrome, which launched earlier this week, go much further than simply outperforming other browsers.
According to Google insiders, there is a shift taking place that centres around the browser. Increasing numbers of us are using online services to access our email, edit documents, keep calendars, store pictures and videos, and so on.
The beauty of doing this is that if you use more than one computer during the day you don't have to worry about transferring files from one hard drive to another; your content is always available online.
And if you suffer a computer crash, no problem, your precious files are safely stored online, so nothing is lost.
Chrome has been designed specifically with this in mind. The aim is to turn the humble web browser into a platform as powerful as an operating system - creating a window through which to run a whole host of online programs and services, none of which need to be installed on your own computer.
While existing browsers already allow you to do much of this, the purpose of Chrome is to make this as seamless and simple as possible, and without causing your computer to crash or grind to a halt all the time.
When you remember what it was like searching before Google then you ' ll have some insight into the difference this kind of streamlining can make.
My personal opinion: I'm no tech expert but I'm loving the look of the new Google Chrome! ;)